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Selling Hitler: Propaganda and the Nazi Brand

Nicholas O'Shaughnessy




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 | #351218 in Books |  2016-09-01 | Original language:English |  5.80 x1.10 x8.60l, | File type: PDF | 320 pages

||0 of 0 people found the following review helpful.| Merchandising the NSDAP|By EdM.|The concept of propaganda in Germany during the twenties and thirties saw the use of advertising and the current mass media to propel the "Hitler brand" to everyone within the state everywhere. The marketing of National Socialism as a way of life was a functional department of the government itself. From symbols to historical perspectives to lang| ||"Selling Hitler is a thorough, bitter, and entirely virtuoso performance, ranging fluently over all the various mechanisms by which the Nazi propaganda apparatus attempted to create the idea of a nationalist paradise just out of reach, deliverable on

Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the T...

You can specify the type of files you want, for your device.Selling Hitler: Propaganda and the Nazi Brand   |  Nicholas O'Shaughnessy. A good, fresh read, highly recommended.

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